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Let’s face it. Everyone loves coming up with social media content ideas for social media but when it comes to creating social media reports we could all use a little help.

Whether you work for a government agency or a higher education institution the tools and resources below will help to make your next report easier.

Percentage Calculator – Reduce your chances for mathematical errors in your report by using this Percentage Calculator. It converts in the whole number to a percentage and vice versa. Our team swears by it!

Social Media Examiner – Social Media Examiner is seriously a Social Media Manager’s cheat code. We love their blog because they don’t share information in broad strokes but instead gives step by step information on how to do all things social from running ads, reporting on social media metrics to creating social media strategies, to working with influencers.

Glossary of Metrics – This glossary, created by the OSM Team can be copied and pasted into your social media report to help your report users better understand how your metrics are sourced, their significance and how they are calculated.

Pew Research– Pew Research is an established research organization and has extensive data on social media usage as it pertains to user demographics, psychographics and more.

Facebook Advertising Benchmarks – Use these stats from Wordstream to measure your Facebook and Instagram advertising performance.

Social Media Government Benchmark Report – Use this report by Hootsuite furnished by GovLoop for social media benchmarks within government.

65 Social Media Statics to Benchmark – Use these stats from Sprout Social to see how your social media performance stacks up against platform performance.

Did you find these links helpful? We’d love to hear from you! Let us know how the above resources worked for you by tagging @octobersocial on Twitter using #OctoberReports.


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