INNOVATIVE RECRUITMENT STRATEGIES: HOW DIGITAL AGENCIES ARE CHANGING THE GAME FOR GOVERNMENT HIRING
In the ever-evolving landscape of digital communication, the need for skilled social media and digital marketing professionals in government sectors has never been more pronounced. Digital marketing agencies are revolutionizing how government entities approach recruitment, bringing innovative strategies to the table that challenge traditional hiring methods. This blog explores how these agencies are transforming government […]
THE 3 TYPES OF SOCIAL MEDIA STRATEGIES EVERY ORGANIZATION MUST HAVE
Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]
CORONAVIRUS (COVID- 19) SOCIAL MEDIA MANAGEMENT TIPS
While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue to communicate and/or sell to customers online while not appearing callous or insensitive during what is an unprecedented health crisis? Below are some of the […]
HOW TO MAKE A BUSINESS CASE FOR HIRING A SOCIAL MEDIA AGENCY
As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social media agency to your organization’s leadership. This can be especially hard if your leadership is not very social media savvy and doesn’t quite understand the […]
HOW TO INCREASE SOCIAL MEDIA AWARENESS AND ENGAGEMENT IN HIGHER EDUCATION
One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels that are not the university’s main platforms for social media communication. Use the tips below to increase brand awareness and student engagement on your higher ed’s […]
7 RESOURCES TO HELP MAKE YOUR NEXT SOCIAL REPORT AWESOME
Let’s face it. Everyone loves coming up with social media content ideas for social media but when it comes to creating social media reports we could all use a little help. Whether you work for a government agency or a higher education institution the tools and resources below will help to make your next report […]
HOW TO IDENTIFY SOCIAL MEDIA REPORT USER PERSONAS IN GOVERNMENT
Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When designing your report consider who will receive your report and how they will use it. Below are 4 Social Media Report End User Personas that […]
3 THINGS YOUR SOCIAL MEDIA REPORT MUST HAVE TO BE CREDIBLE
After years of working in social media strategy both in the private and public sector, we’ve learned one thing remains constant when it comes to social media. Marketers and Government Communicators alike must work to prove social media ROI to get buy-in from leadership. Where most government communicators miss the mark is in their social […]