HOW TO INCREASE SOCIAL MEDIA AWARENESS AND ENGAGEMENT IN HIGHER EDUCATION
One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels that are not the university’s main platforms for social media communication. Use the tips below to increase brand awareness and student engagement on your higher ed’s […]
7 RESOURCES TO HELP MAKE YOUR NEXT SOCIAL REPORT AWESOME
Let’s face it. Everyone loves coming up with social media content ideas for social media but when it comes to creating social media reports we could all use a little help. Whether you work for a government agency or a higher education institution the tools and resources below will help to make your next report […]
HOW TO IDENTIFY SOCIAL MEDIA REPORT USER PERSONAS IN GOVERNMENT
Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When designing your report consider who will receive your report and how they will use it. Below are 4 Social Media Report End User Personas that […]
3 THINGS YOUR SOCIAL MEDIA REPORT MUST HAVE TO BE CREDIBLE
After years of working in social media strategy both in the private and public sector, we’ve learned one thing remains constant when it comes to social media. Marketers and Government Communicators alike must work to prove social media ROI to get buy-in from leadership. Where most government communicators miss the mark is in their social […]