Tips for Stress-Free Holiday Break for Social Media Managers
How to Have a Stress-Free Holiday: Your Out of Office Checklist for Social Media Managers The holiday season is fast approaching, and while you may be ready for a well-deserved break, your social media platforms are always “on.” As a social media manager, the idea of completely unplugging might seem impossible, but with a little […]
End-of-Year Social Media Audit: What to Fix Before 2025
The end of the year is the best time to conduct a social media audit. It helps you see what’s working, what needs improvement, and how to get ready for 2025. Whether you manage social media for a government agency, public health organization, or another regulated industry, the goal is the same: have a strong […]
Navigating Changes in Digital Ads
Social media advertising can feel like navigating a labyrinth, especially when trying to understand why and how changes to your ads can impact their performance. Have you ever wondered how altering live ads affects their performance? If so, you’re in the right place. Here at October Social Media, we’re diving deep into the dynamics of […]
Public Health Social Media Strategies: A Three-Step Guide
Social media has become more than just a platform for sharing memes, videos, and family photos. It’s revolutionized how we communicate, access information, and even how we approach public health. Just a decade ago, social media use was in its infancy. Today, over 72% of American adults use social media, making it a powerful tool […]
From Awareness to Action: Building a Socially Engaged and Diverse Higher Education Institution
The landscape of higher education is constantly evolving, and social media has become an undeniable force in attracting and engaging students. But a strong online presence goes beyond just highlighting your latest rankings or showcasing campus life. In today’s world, prospective students expect institutions to reflect the diversity of the world they live in, and […]
AI and Government Social Media: A Strategic Guide for Navigating Compliance and Engagement
Discover how to safely integrate AI into government social media with our comprehensive guide. Learn strategies to boost engagement and ensure compliance in our latest blog.
LINKEDIN FOR GOVERNMENT: 4 Creative Strategies for Safe Engagement
Discover innovative strategies for government agencies. Learn how to balance compliance and creativity with our guide on using data visualization, community spotlighting, interactive content, and recognizing local heroes.
UNLOCK THE POWER OF LINKEDIN: A Guide for Government Agencies
As digital transformation continues to reshape interactions between government agencies and the public, LinkedIn has emerged as an indispensable platform. Recognizing the importance of professional networking and communication, government agencies increasingly turn to LinkedIn to enhance visibility, foster economic growth, and engage the public effectively. With its focus on professionalism and a network filled with […]
DECODING SUCCESS: SOCIAL MEDIA REPORTING FOR EXECUTIVES
In the corporate realm, social media often remains an enigma, perceived as a domain for influencers rather than a tool for strategic communication. This viewpoint overlooks its potential to forge meaningful connections and convey essential messages, particularly in regulated industries like government, public health, commercial real estate, and higher education. October Social Media’s updated Social […]
3 DATA GEMS TO UNLOCK YOUR GOVERNMENT AGENCY’S SOCIAL MEDIA PERFORMANCE
But with so much content vying for attention, how can you tell if your efforts are truly making an impact? Beyond just measuring success, it’s important to be able to clearly communicate those results.