GOVERNMENT AGENCY SOCIAL MEDIA CRISIS MANAGEMENT: 5 STEPS FOR EFFECTIVE RESOLUTION
In today’s rapidly evolving digital landscape, a social media crisis can escalate quickly, posing significant threats to the reputation of government agencies. October Social Media (OSM) provides expert social media crisis management for government agencies, ensuring they are well-prepared to handle any situation that arises with confidence and efficiency. The Critical Importance of Social Media […]
HARNESSING SOCIAL MEDIA’S POWER IN PUBLIC HEALTH COMMUNICATION
The shift from traditional media to digital platforms has revolutionized public health communication. Social media offers public health organizations unique opportunities to connect with their audience. At October Social Media, we pride ourselves on being leaders in digital marketing for regulated industries. We work at the forefront of this change, guiding public health entities in […]
CELEBRATING BLACK HISTORY MONTH: AMPLIFYING LEGACY, ADVANCING EQUITY
As February unfolds, so does the opportunity to reflect on the rich tapestry of Black history and its profound impact on various sectors, including the regulated sectors in which we focus: real estate – home builders and developers, higher education, public health, and government. At October Social Media (OSM), we believe in the power of representation within […]
HOW SALES TEAMS ARE USING LINKEDIN TO START CONVERSATIONS WITH BRANDS ONLINE
The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals that are […]
THE 3 TYPES OF SOCIAL MEDIA STRATEGIES EVERY ORGANIZATION MUST HAVE
Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]
12 STEPS TO THE PERFECT SOCIAL MEDIA STRATEGY
On the surface, social media seems like it would be simple, right? Most people think that if you post regularly enough that the followers and engagement will come. While there is some truth to this line of thinking, if you’re looking to make a splash on social media and bring more recognition to your business […]
WHY SOCIAL MEDIA TRAINING IS GOOD FOR BUSINESS
As a Social Media Manager, you understand that using social channels to drive sales and engage with your client’s target audience to build positive relationships is an integral part of any good marketing and communications strategy in today’s market. But are you able to explain to leadership the value of having a strong social media […]
CORONAVIRUS (COVID- 19) SOCIAL MEDIA MANAGEMENT TIPS
While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue to communicate and/or sell to customers online while not appearing callous or insensitive during what is an unprecedented health crisis? Below are some of the […]
HOW TO INCREASE SOCIAL MEDIA AWARENESS AND ENGAGEMENT IN HIGHER EDUCATION
One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels that are not the university’s main platforms for social media communication. Use the tips below to increase brand awareness and student engagement on your higher ed’s […]
7 RESOURCES TO HELP MAKE YOUR NEXT SOCIAL REPORT AWESOME
Let’s face it. Everyone loves coming up with social media content ideas for social media but when it comes to creating social media reports we could all use a little help. Whether you work for a government agency or a higher education institution the tools and resources below will help to make your next report […]