Case Study: The Charles Buckhead

The Challenge

Atlanta Fine Homes Sotheby’s International asked for OSM’s help in increasing brand awareness, website traffic, email sign-ups, and pre-sales to new luxury condominium development, The Charles Buckhead, located in Atlanta Georgia.

Our Solution

Create a strategic social media marketing and advertising campaign on Facebook and Instagram by creating custom branded content and hyper-targeted social advertising.

The Results

The below results are after the first month of social media mangement:

Follower growth increased by 103% – taking followers 151 to 307 followers in one month.
Impressions and reach both increased by over 300% – Page impressions increased from 139 to 42.7K and total reach increased to 93K.
Link clicks increased by over 6K% – Clicks from Facebook to the website increased from 7 to 488.
In one month, social media became the 3rd largest driver of traffic to The Charles website.
Facebook became the top social channel sending 414 new visitors to the website in the first month.
Instagram sent 341 visitors to The Charles website in our first month as a result of Instagram placements as part of the Facebook ad campaigns.