October Social Media Logo

Case Study: Emory University Campus Life

The Challenge

To develop an online community of students, alumni and faculty that fosters a strong connection with Emory Campus Life and enhances awareness of ECL’s impact on the campus and Atlanta community.

Social Media Goals:

  • Grow followers across platforms by 15%
  • Increase engagement rate across platforms by 5%
  • Create an online community that consistently engages with the ECL social channels

Our Solution

  • Empower students through a series of social media campaigns around key campus moments that increased awareness and engagement of ECL’s social media channels and empowered students to contribute to ECL’s social content.
  • Restructure ECL’s Digital Ambassador Program to enhance student experience and extend participation.
  • Create dynamic interactive content that encourages engagement and social sharing.
  • Own #LifeAtEmory and encourage student use.
  • Create opportunities both on and offline to create awareness and work across Emory University departments.

The Results

Campaign Overview:

  • OSM executed Orientation and Homecoming Campaigns geared at new and current students
  • Each campaign ran for two weeks
  • Campaigns focused on Instagram, Facebook, and Snapchat but ran across all ECL social channels


Campaign Results:

  • Both campaigns garnered over 140K impressions across platforms
  • The Farewell Dean Nair video received 14K views, 179 likes and comments, and 42 shares
  • Followers increased on Instagram by 24% and on Facebook by 14%
  • Campaigns received over 5K link clicks
  • Engagement rate increased from 1.2% to 11.5% on Facebook