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Navigating Changes in Digital Ads

Social media advertising can feel like navigating a labyrinth, especially when trying to understand why and how changes to your ads can impact their performance. Have you ever wondered how altering live ads affects their performance? If so, you’re in the right place. Here at October Social Media, we’re diving deep into the dynamics of […]

Public Health Social Media Strategies: A Three-Step Guide

Social media has become more than just a platform for sharing memes, videos, and family photos. It’s revolutionized how we communicate, access information, and even how we approach public health.  Just a decade ago, social media use was in its infancy. Today, over 72% of American adults use social media, making it a powerful tool […]

DECODING SUCCESS: SOCIAL MEDIA REPORTING FOR EXECUTIVES

In the corporate realm, social media often remains an enigma, perceived as a domain for influencers rather than a tool for strategic communication. This viewpoint overlooks its potential to forge meaningful connections and convey essential messages, particularly in regulated industries like government, public health, commercial real estate, and higher education. October Social Media’s updated Social […]

GOVERNMENT AGENCY SOCIAL MEDIA CRISIS MANAGEMENT: 5 STEPS FOR EFFECTIVE RESOLUTION

In today’s rapidly evolving digital landscape, a social media crisis can escalate quickly, posing significant threats to the reputation of government agencies. October Social Media (OSM) provides expert social media crisis management for government agencies, ensuring they are well-prepared to handle any situation that arises with confidence and efficiency. The Critical Importance of Social Media […]

THE BENEFITS OF SOCIAL MEDIA TRAINING FOR GOVERNMENT AGENCIES

Social media training can empower your agency’s social media and communications professionals to leverage social media to meet communication and agency goals while mitigating social media communication crises. In this blog, we’ll cover the benefits of social media training, how to foster a culture of education within agencies and the strategic role of external agencies […]