DECODING SUCCESS: SOCIAL MEDIA REPORTING FOR EXECUTIVES
In the corporate realm, social media often remains an enigma, perceived as a domain for influencers rather than a tool for strategic communication. This viewpoint overlooks its potential to forge meaningful connections and convey essential messages, particularly in regulated industries like government, public health, commercial real estate, and higher education. October Social Media’s updated Social […]
HOW SALES TEAMS ARE USING LINKEDIN TO START CONVERSATIONS WITH BRANDS ONLINE
The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals that are […]
12 STEPS TO THE PERFECT SOCIAL MEDIA STRATEGY
On the surface, social media seems like it would be simple, right? Most people think that if you post regularly enough that the followers and engagement will come. While there is some truth to this line of thinking, if you’re looking to make a splash on social media and bring more recognition to your business […]
WHY SOCIAL MEDIA TRAINING IS GOOD FOR BUSINESS
As a Social Media Manager, you understand that using social channels to drive sales and engage with your client’s target audience to build positive relationships is an integral part of any good marketing and communications strategy in today’s market. But are you able to explain to leadership the value of having a strong social media […]