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End-of-Year Social Media Audit: What to Fix Before 2025

The end of the year is the best time to conduct a social media audit. It helps you see what’s working, what needs improvement, and how to get ready for 2025. Whether you manage social media for a government agency, public health organization, or another regulated industry, the goal is the same: have a strong […]

Public Health Social Media Strategies: A Three-Step Guide

Social media has become more than just a platform for sharing memes, videos, and family photos. It’s revolutionized how we communicate, access information, and even how we approach public health.  Just a decade ago, social media use was in its infancy. Today, over 72% of American adults use social media, making it a powerful tool […]

DECODING SUCCESS: SOCIAL MEDIA REPORTING FOR EXECUTIVES

In the corporate realm, social media often remains an enigma, perceived as a domain for influencers rather than a tool for strategic communication. This viewpoint overlooks its potential to forge meaningful connections and convey essential messages, particularly in regulated industries like government, public health, commercial real estate, and higher education. October Social Media’s updated Social […]

HARNESSING SOCIAL MEDIA’S POWER IN PUBLIC HEALTH COMMUNICATION

The shift from traditional media to digital platforms has revolutionized public health communication. Social media offers public health organizations unique opportunities to connect with their audience. At October Social Media, we pride ourselves on being leaders in digital marketing for regulated industries. We work at the forefront of this change, guiding public health entities in […]