End-of-Year Social Media Audit: What to Fix Before 2025
The end of the year is the best time to conduct a social media audit. It helps you see what’s working, what needs improvement, and how to get ready for 2025. Whether you manage social media for a government agency, public health organization, or another regulated industry, the goal is the same: have a strong […]
From Awareness to Action: Building a Socially Engaged and Diverse Higher Education Institution
The landscape of higher education is constantly evolving, and social media has become an undeniable force in attracting and engaging students. But a strong online presence goes beyond just highlighting your latest rankings or showcasing campus life. In today’s world, prospective students expect institutions to reflect the diversity of the world they live in, and […]
DECODING SUCCESS: SOCIAL MEDIA REPORTING FOR EXECUTIVES
In the corporate realm, social media often remains an enigma, perceived as a domain for influencers rather than a tool for strategic communication. This viewpoint overlooks its potential to forge meaningful connections and convey essential messages, particularly in regulated industries like government, public health, commercial real estate, and higher education. October Social Media’s updated Social […]
CELEBRATING BLACK HISTORY MONTH: AMPLIFYING LEGACY, ADVANCING EQUITY
As February unfolds, so does the opportunity to reflect on the rich tapestry of Black history and its profound impact on various sectors, including the regulated sectors in which we focus: real estate – home builders and developers, higher education, public health, and government. At October Social Media (OSM), we believe in the power of representation within […]
HOW SALES TEAMS ARE USING LINKEDIN TO START CONVERSATIONS WITH BRANDS ONLINE
The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals that are […]
THE 3 TYPES OF SOCIAL MEDIA STRATEGIES EVERY ORGANIZATION MUST HAVE
Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]
HOW TO CONVINCE YOUR BOSS TO PAY FOR TRAINING & EDUCATION
Fellow Social Media Managers, are you looking to take part in training that will help you stay on the cutting edge of social media practices? Young professionals often feel that signing up for training or admitting to your boss that you’d like to take additional training means that you are somehow not qualified for your job. However, […]
CORONAVIRUS (COVID- 19) SOCIAL MEDIA MANAGEMENT TIPS
While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue to communicate and/or sell to customers online while not appearing callous or insensitive during what is an unprecedented health crisis? Below are some of the […]
HOW TO MAKE A BUSINESS CASE FOR HIRING A SOCIAL MEDIA AGENCY
As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social media agency to your organization’s leadership. This can be especially hard if your leadership is not very social media savvy and doesn’t quite understand the […]
HOW TO INCREASE SOCIAL MEDIA AWARENESS AND ENGAGEMENT IN HIGHER EDUCATION
One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels that are not the university’s main platforms for social media communication. Use the tips below to increase brand awareness and student engagement on your higher ed’s […]