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October Social Media Joins Government Social Media as Inaugural Community Partner

Government Social Media® (GSM), a trusted resource for government agencies across the United States for over a decade, proudly announces its new Community Partners initiative, selecting October Social Media (OSM) as the inaugural partner. This significant program aims to connect local, state, and federal government agencies and government-affiliated organizations with experienced service providers specializing in […]

DECODING SUCCESS: SOCIAL MEDIA REPORTING FOR EXECUTIVES

In the corporate realm, social media often remains an enigma, perceived as a domain for influencers rather than a tool for strategic communication. This viewpoint overlooks its potential to forge meaningful connections and convey essential messages, particularly in regulated industries like government, public health, commercial real estate, and higher education. October Social Media’s updated Social […]

GOVERNMENT AGENCY SOCIAL MEDIA CRISIS MANAGEMENT: 5 STEPS FOR EFFECTIVE RESOLUTION

In today’s rapidly evolving digital landscape, a social media crisis can escalate quickly, posing significant threats to the reputation of government agencies. October Social Media (OSM) provides expert social media crisis management for government agencies, ensuring they are well-prepared to handle any situation that arises with confidence and efficiency. The Critical Importance of Social Media […]

CELEBRATING BLACK HISTORY MONTH: AMPLIFYING LEGACY, ADVANCING EQUITY

As February unfolds, so does the opportunity to reflect on the rich tapestry of Black history and its profound impact on various sectors, including the regulated sectors in which we focus: real estate – home builders and developers, higher education, public health, and government. At October Social Media (OSM), we believe in the power of representation within […]

THE BENEFITS OF SOCIAL MEDIA TRAINING FOR GOVERNMENT AGENCIES

Social media training can empower your agency’s social media and communications professionals to leverage social media to meet communication and agency goals while mitigating social media communication crises. In this blog, we’ll cover the benefits of social media training, how to foster a culture of education within agencies and the strategic role of external agencies […]

INNOVATIVE RECRUITMENT STRATEGIES: HOW DIGITAL AGENCIES ARE CHANGING THE GAME FOR GOVERNMENT HIRING

In the ever-evolving landscape of digital communication, the need for skilled social media and digital marketing professionals in government sectors has never been more pronounced. Digital marketing agencies are revolutionizing how government entities approach recruitment, bringing innovative strategies to the table that challenge traditional hiring methods. This blog explores how these agencies are transforming government […]

HOW SALES TEAMS ARE USING LINKEDIN TO START CONVERSATIONS WITH BRANDS ONLINE

The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals that are […]

THE 3 TYPES OF SOCIAL MEDIA STRATEGIES EVERY ORGANIZATION MUST HAVE

Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]

HOW TO CONVINCE YOUR BOSS TO PAY FOR TRAINING & EDUCATION

Fellow Social Media Managers, are you looking to take part in training that will help you stay on the cutting edge of social media practices? Young professionals often feel that signing up for training or admitting to your boss that you’d like to take additional training means that you are somehow not qualified for your job. However, […]