HOW TO MAKE DEI PART OF YOUR SOCIAL MEDIA STRATEGY
Diversity, equity and inclusion (DEI), when integrated into your social media strategy and business, can bring about a world of change in how you connect with people. Simply put, DEI acknowledges and supports people from many backgrounds by understanding and celebrating diversity. Your DEI marketing strategy isn’t about joining in on a popular trend for […]
HOW SALES TEAMS ARE USING LINKEDIN TO START CONVERSATIONS WITH BRANDS ONLINE
The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals that are […]
HOW TO CONVINCE YOUR BOSS TO PAY FOR TRAINING & EDUCATION
Fellow Social Media Managers, are you looking to take part in training that will help you stay on the cutting edge of social media practices? Young professionals often feel that signing up for training or admitting to your boss that you’d like to take additional training means that you are somehow not qualified for your job. However, […]
12 STEPS TO THE PERFECT SOCIAL MEDIA STRATEGY
On the surface, social media seems like it would be simple, right? Most people think that if you post regularly enough that the followers and engagement will come. While there is some truth to this line of thinking, if you’re looking to make a splash on social media and bring more recognition to your business […]
WHY SOCIAL MEDIA TRAINING IS GOOD FOR BUSINESS
As a Social Media Manager, you understand that using social channels to drive sales and engage with your client’s target audience to build positive relationships is an integral part of any good marketing and communications strategy in today’s market. But are you able to explain to leadership the value of having a strong social media […]