Case Study: Emory University Campus Life

The Challenge

To develop an online community of students, alumni and faculty that fosters a strong connection with Emory Campus Life and enhances awareness of ECL’s impact on the campus and Atlanta community.

Social Media Goals:

Grow followers across platforms by 15%
Increase engagement rate across platforms by 5%
Create an online community that consistently engages with the ECL social channels

Our Solution

Empower students through a series of social media campaigns around key campus moments that increased awareness and engagement of ECL’s social media channels and empowered students to contribute to ECL’s social content.
Restructure ECL’s Digital Ambassador Program to enhance student experience and extend participation.
Create dynamic interactive content that encourages engagement and social sharing.
Own #LifeAtEmory and encourage student use.
Create opportunities both on and offline to create awareness and work across Emory University departments.

The Results

Campaign Overview:

OSM executed Orientation and Homecoming Campaigns geared at new and current students
Each campaign ran for two weeks
Campaigns focused on Instagram, Facebook, and Snapchat but ran across all ECL social channels

Campaign Results:

Both campaigns garnered over 140K impressions across platforms
The Farewell Dean Nair video received 14K views, 179 likes and comments, and 42 shares
Followers increased on Instagram by 24% and on Facebook by 14%
Campaigns received over 5K link clicks
Engagement rate increased from 1.2% to 11.5% on Facebook