While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue …
How to Make a Business Case for Hiring A Social Media Agency
As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social …
The 3 Types of Social Media Strategies Every Organization Must Have
Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies …
How to Increase Social Media Awareness and Engagement in Higher Education
One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels …
How to Identify Social Media Report User Personas in Government
Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When …
3 Things Your Social Media Report Must Have to Be Credible
After years of working in social media strategy both in the private and public sector, we’ve learned one thing remains constant when it comes to social media. Marketers and Government …