
For Marketing & Communication Professionals:
The Only Facebook and Instagram
Ads Training You’ll Ever Need!
Unlock The Power Of Facebook Ads Manager With
October Social Media’s (OSM’s) Facebook and Instagram Ads Training.
14-Day Money Back Guarantee
Why October Social Media?
October Social Media's Founder & CEO, Sabrina Merritt, is an accomplished speaker, trainer and digital strategist with over 10 years in the social media and digital marketing industry. After being a part of a social media team for a large non-profit and leading a social media team across 4 brands for a Fortune 500 company, Sabrina launched October Social Media, a social media management, training and consulting agency for brands and government agencies in 2016.
October Social Media boasts a team of professional social media marketers and communicators who have experience working both client and agency side, for non-profits, brands, and government agencies to create effective social media strategies that increase brand awareness, build community, drive sales and produce results. We KNOW the pressures of managing social media for an organization because we’ve BEEN where you are.
That’s why our Facebook and Instagram Ads Training is designed to give Marketing and Communication Professionals the exact system that OSM uses to scale organizations' social media efforts utilizing the ever changing, yet powerful advertising machine known as Facebook Ads Manager.
14-Day Money Back Guarantee
Meet Your Trainer

Lauren Sengele
OSM’s Facebook and Instagram Ads Training for Marketing and Communication Professionals is led by our Senior Ads Manager, Lauren Sengele, who has over 8 years of experience in digital marketing and social media advertising across B2B, B2C, and Government industries.
Lauren works day in and day out at October Social Media crafting and executing social media advertising campaigns for our clients who are some of the leading organizations in the Southeast. Now she is sharing everything she’s learned in this exclusive training with you. Don’t learn theories and approaches from someone who occasionally runs ads or whose strategies are outdated, get the tips and tricks from a social media agency that is constantly running and executing campaigns daily (including RIGHT THIS second) that produce RESULTS!
How It Works
Take this Course Anytime, At Your Own Pace
Learn from a Subject Matter Expert
Video Series Training Format
Designed for MarComm Professionals
Great for Managers, Directors, and Leadership, Too!
Get a Certificate of Completion
14-Day Money Back Guarantee
Brands, Non-Profits, And Government Agencies Come To Us Because
Our Social Media Management, Training and Consulting produces results.
What Current/Past Clients Have To Say About OSM’s Trainings & Services*
"The training was fantastic and I think that it gave the majority of the staff a better understanding of why we use social media and some of the building blocks to building program plans for engagement."
"I would highly recommend October Social Media to any entity aiming to improve their social media engagement with students and alumni."
"Working with the OSM team allows us to focus on other marketing efforts that help to produce effective and holistic marketing campaigns."
14-Day Money Back Guarantee
Who Should Take This Training?
New Marketing or Communications Professionals
searching to advance their social media skills and careers.
Directors or C- Suite Leaders
looking to learn more about social media advertising so they can effectively lead their teams.
CIOs and PIOs in Government
seeking new ways to expand the reach of key messaging and citizen engagement campaigns.
Social Media Managers
who want to take their knowledge and skills to the next level while producing better results for their clients.
Publicists and COMMs Directors
who want to learn more about social media advertising capabilities to increase campaign effectiveness.
Small Business Owners
who oversee marketing and communication for their business and want a better understanding of Facebook Ads Manager.
14-Day Money Back Guarantee
Why Not You?
Imagine This...
Your CEO or your supervisor comes to you and says that they would like to see a 10-15% increase in brand awareness and is putting some marketing dollars behind the next campaign you're responsible for rolling out. Before leaving the office they stop and say, “This campaign HAS to work or else…”
Immediately after the conversation how are you feeling? Do you feel a knot in your stomach due to the lackluster results your past ads have produced? Do you feel a lack of confidence in your ability to lead your team or make recommendations on how ad campaign performance can improve?
Is your lack of understanding of Facebook Ads Manager
holding you back?
This Facebook and Instagram Ads Training gives you a PRACTICAL and EFFECTIVE approach to running Facebook and Instagram ads that produce results. NO FLUFF, JUST GOOD STUFF - so you can roll up your sleeves and get to work.
Go from having MEDIOCRE AD TARGETING and LACKLUSTER RESULTS to having HYPER-TARGETED ADS that gets your content to the RIGHT audiences online.
Go from having NO CONFIDENCE in your ability to use Facebook Ads Manager, to becoming the MARKETING OR COMMUNICATION HERO of your organization because you'll know exactly how to take advantage of the abundant opportunities Facebook Ads Manager provides.
Go from FEELING UNSURE about how to manage your Social Media Manager and lead your digital marketing team around advertising to PRODUCING CONSISTENT AND PREDICTABLE RESULTS. You’ll be able to ask educated questions and hold your team accountable for their performance. Create exponential growth and position you and your team for praise from your organization's top leadership.
14-Day Money Back Guarantee
Here's What You Get
Your Content + Our Proven System = Social Media Success!
Here’s a quick summary of what you can expect to from the Facebook and Instagram Ads for Marketers and Communication Professionals training:
Module 1
Course Introduction
Module 2
Facebook and Instagram Ad Types
Module 3
Boosted Posts
In this module we cover:
- Our 7 Steps Process To Running An Effective Boosted Post on Facebook (Most People Only Implement 2-3 at most, leaving results on the table)
- How to Create Promoted Instagram Posts
- Our Promoted Posts Best Practices Blueprint so you know that you are using promoted posts at the highest level every time
Module 4
Facebook and Instagram Ad Formats
Module 5
Using Facebook Ads Manager
Module 6
Creating Ads In Facebook Manager
Module 7
Creating & Using A Saved Audience
Module 8
Scheduling Ads & Boosts In Advance
Module 9
Running Multiple Ad Sets & Ads
Module 10
Duplicating Campaigns, Ad Sets, and Ads
Module 11
Using Campaign Budget Optimization
Module 12
Using Dynamic Ads
14-Day Money Back Guarantee
This training sounds amazing! How much does it cost?
What would having confidence that you can master Facebook Ads Manager mean to you and your career?
Is there a possible raise on the table if you were able to go from lackluster results with your ad targets to producing staggering results with your hyper targeted ads? What about being able to increase your leadership potential by understanding not only how to communicate with your team, but to empower and affirm them now that you understand the phrases and terms of social media advertising?
What would that be worth to you?
Are you starting to see the power of this training and what it can ultimately mean to you and your career and the success of the organization you’re a part of?
Here’s a recap of all you’ll be receiving with this training:
Training From A Subject Matter Expert
Get access to our very own Sr. Ads Manager, Lauren Sengele’s knowledge, insights, and expertise for just a fraction of what it would cost to retain one year of our services.
Bonus Post-Training Guide To Assist With Ad Execution
This guide will help you fast-track your ability to see results with what you learned. We share a blueprint that you can easily use yourself or share with your team to assist with running ad campaigns after your training is complete.
Training At Your Own Pace, At A Time That Works For You
Go as fast and or as slow as you like, taking your time with each module. Take notes, pause the video, jump ahead in training or go back, so that when you’re ready to implement the information you’ve learned, you can confidently apply it to see results. We took all of the worry and anxiety around finding the perfect time to learn, it’s totally up to you!
A Company With A Proven Track Record You Can Trust
Get peace of mind knowing that what you learn in this training works because it’s based on OSM’s Founder’s 10+ years of experience, and the numerous social media campaigns that October Social Media has created and launched for non-profit, public and private sectors! Your new-found confidence will help you convey your social media advertising knowledge at the high level, with results to match.
14 Day Money Back Guarantee
If you enroll in Facebook and Instagram Ads for Marketing and Communications Professionals and for some reason are unhappy with the course, we will refund 100% of the fee if a refund is requested within 14 days from the purchase date.
Introductory Price

14-Day Money Back Guarantee
This training could easily be priced at $999 and be a steal for anyone who gets their hands on it. In fact, many think that we are absolutely crazy to make this training available at all.
“How will your agency continue to get clients?”, they say. Our answer: we are committed to helping marketers and communicators know what really works and believe that if our training works for you, then for sure down the road when you need the assistance of even more next level strategies that you’ll pick up the phone and give OSM a call.
This is why we have decided to make this training the irresistible introductory price of $197.97!
No, that’s not a misprint and we did not misplace the decimal point. We know the power of this training and want you to have absolutely no reason why you cannot say ‘yes’ today to signing up for our training.
This is an introductory offer, and we do not know how long we will keep the training at this price. This is why we strongly suggest you sign up today if being more confident in running Facebook and Instagram ads will help positively impact your business and career.

*Disclaimer: The above clients work with or have worked with OSM for various social media services and are displayed above to show OSM’s experience in social media management, training and consulting. The above clients and all clients (including those featured on our website) past, present and future, do not serve as endorsement for this course or any OSM digital products and have no affiliation with OSM in the creation, execution, or promotion of this course.